Paywall & free trial
Paywall & free trial
How your free trial works
Blinkist
•
+23% trial signups
Free trial only for annual subscription
Moonly
•
+39% conversion rate
Payramp, not Paywall
Slopes
•
+25% trial start
7-day trial for monthly & 14-day trial for annual subscription
Headspace
•
double-digit increase in conversions
Yearly plan as the default
Mojo
•
+20% yearly subscriptions
Optimizing paywall placement
Instasize
•
+7% subscriptions
Driving motivation
Opal
•
+143% trial signup
Monthly vs Weekly vs Free Trial
the pdf scanner
•
2x conversion rate
Credit card-required free trial
Outseta
•
5x conversion rate
Free trial reminder
Shaw Academy
•
+14% sales
Clear free trial message + discount badge
TIPSTOP
•
+190% conversion
Highlighting monthly pricing
Unacademy
•
+13.5% click-through rate
User reviews on paywall
Runtastic
•
+44% paid subscriptions
Hard vs soft paywall
Peptalk
•
uplift in conversion rates
Paywall visuals
Neos Kosmos
•
+13% conversion rates
Benefits-driven vs emotional appeal messaging
Neos Kosmos
•
+16% conversion rates
