Curated collection of A/B test results from best-in-class apps


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Categories

Paywall & free trial

Onboarding

Checkout & sales

User engagement & retention

Monetization awareness

Referral

Misc

Share feedback

Misc

Misc

Visual contrast between pricing tiers

Github

•

+20% free & paid signups

Customized landing page for paid traffic

Houzz

•

+5% trial starts

Simplified pricing page layout

Instapage

•

+6.7% conversion rate

“Trial for free” CTA

Going

•

+104% trial starts

Optimal CTA design

Unacademy

•

+6k click count