Curated collection of A/B test results from best-in-class apps


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Categories

Paywall & free trial

Onboarding

Checkout & sales

User engagement & retention

Monetization awareness

Referral

Misc

Share feedback

Checkout & sales

Checkout & sales

Clearer pricing estimate

Uber

•

double-digit increase in rides per user

Streamlining checkout process

HotelTonight

•

+15% conversions

Best price guarantee

Buyagift

•

+9.6% sales

Optimizing product pages with AI

Hannah & Henry

•

+46% sales

Enhancing product detail page

Goldelucks

•

+32% orders

Limited-time discounts for cart abandoners

Kiss My Keto

•

+15% conversion rate

Storytelling card

Beckett Simonon

•

+5% sales

Optimizing clarity of payment options

Chick-fil-A

•

+6% credit card payments

Highlighting free delivery

Clarks

•

+2.6% conversions

Clear & transparent returns policy

T.M. Lewin

•

+50% conversion rate