Curated collection of A/B test results from best-in-class apps


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Categories

Paywall & free trial

Onboarding

Checkout & sales

User engagement & retention

Monetization awareness

Referral

Misc

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Onboarding

Onboarding

Onboarding with multi-intent queries

Headspace

•

+10% free trial conversion

Delayed bank account setup

TikTok

•

+25% creator enrollment

Personalized pricing recommendations

Grammarly

•

+20% upgrade rates

Free content exploration before signup

Pinterest

•

+20% signups

Separating contact information into multiple screens

Houzz

•

+15% conversion rate

Onboarding checklist

Mural

•

+10% 1-week retention

Conversational tone in onboarding

Dollar Shave Club

•

+5.2 subscriptions

Simplifying onboarding

Virgin Mobile UAE

•

+9% user progression