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Blinkist’s new design provides a very clear step-by-step breakdown of it’s 7-day trial period, including reminders on Day 5 and details on the charge on Day 7. These changes are likely designed to provide more transparency, reduce the friction of canceling the trial, and improve user confidence in starting the trial by emphasizing ease and clarity.
Results
23% more trial signups
55% fewer customer complaints
Increased push notification opt-ins from 6 to 74%