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Headspace introduced 30-Day Guest Pass, a referral program offering a 30-day free trial, double the standard 14 days, to help potential users understand the app's value. By leveraging recommendations from current users, the program aimed to convert skeptics into trial users through personalized, trusted referrals.
Results
7% increase in new signups
8% increase in revenue due to the higher free trial to paid subscriber conversion rate from referrals
