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Duolingo redesigned its streak feature to better support user engagement and retention. Previously, maintaining a streak required users to meet their daily learning goals, which could be daunting for those with higher goals. The redesign decoupled streaks from daily goals, allowing users to preserve their streak by completing just one lesson per day, regardless of their set goal. This change aimed to reduce pressure and make streaks more achievable, particularly for learners with ambitious goals.
Results
Increase in the number of learners on a 7+ day streak by over 40%