TikTok sought to boost enrollment in its revenue-sharing program, which required creators to complete a KYC process, including linking their bank accounts, before they could earn revenue. The initial process caused a significant drop-off, as creators were hesitant to provide banking details upfront. To address this, TikTok revised the onboarding flow, allowing creators to start producing content and see potential earnings before connecting their bank accounts. This change aimed to reduce friction and motivate more creators to join the program, easing the initial commitment and building trust.