Displaying individual investment amount

Displaying individual investment amount

Stash ran an A/B test to determine if displaying individual investment amounts, rather than just the total portfolio value, would encourage users to keep their Auto-Stash feature active. The new design aimed to provide clearer insights into each investment, potentially increasing user engagement with the Auto-Stash schedule.

Results

  • 12% more users kept automatically saving even 8 months later


More tests