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Mobbin's latest design update introduced pro badges on features exclusive to paying users. This change was intended to raise awareness about monetization and clearly communicate the advantages of upgrading to the pro plan, while also preventing free users from encountering unexpected paywalls. The addition of these badges led to a noticeable increase in free-to-paid conversions, despite no other changes being made to the app.
Results
35% increase in free-to-paid conversions